The Scoop:
Out of 11,000 submissions to American Express for small business and on-line concepts, HOPELights entered late one night after a long hard day of IEP meetings for my daughter with special needs. I had thought twice about it – the energy to write it all up (this vision of a HOPE-HUB, our mission, the “wish list program,” plus photos and essay, etc.) …..but hope whispered in my ear, give it one more try. When it came time to press the “submit” button, several of the required photos kept showing boxes with a red “x.” I was so frustrated. After another half-hour of trying to repair the submission, I just gave it up and tried to be grateful for the opportunity to refine my thoughts of the future in writing, it helped me focus after a painful day in the world of all things special needs.
A couple of months later, I received a call from AMEX’s ad agency. I thought it was a telemarketing call at first and found myself simmering at the thought that someone was going to try to sell me something. That was not it at all!
The agency informed me that HOPELights had been selected as one of the top 1,000 out of the pool of over 11,000. Lots of paperwork had to be immediately reviewed and submitted…background checks, releases, this, that and stacks of printed documents needed to be signed and shipped overnight to the headquarter offices. I was informed that there would be a panel of some pretty tough, smart, and perceptive judges, which would then narrow the 1,000 down to 10 and that the announcement should come in after Memorial Day weekend.
They informed me that if we indeed made it to the top 10 after the thorough review, AMEX would come down to Texas and create a video, then this video and nine other beautiful businesses would be presented to the world via American Express in the “Big Break” contest on Facebook. Only the top five could win.
I was stumped. How could this be? As you all know, those with family that have special needs or people with special needs themselves are definitely a minority.
While statistics state one in 19 have disabilities from age 18-64, and one in 9 households have children classified as “special needs” in the public school systems, it was mind-boggling to me that our little support page of hope and program materials for children could have made it to the top ten. I think this shows a great deal of heart and inclusion from American Express and all of judges.
We were so grateful for the inclusion. However, mathematically I knew the odds. The topic of special needs and disabilities are just a bit “scary” for the public. Go to a concert, a store, a restaurant. Think about these statistics – one in 19 – where is everyone? They are typically at home in a biodome of their family. It is so difficult to haul around wheelchairs, not to mention the lack of ramps and easy access to things, or just the challenge of working with a child in large public settings. So how, mathematically were we supposed to overcome the stigma/taboo topic of special needs and compete against companies 500% our size, who had many cards in their back pocket – social media representation, PR specialists, ample employees who could solicit family and friends, funding for it all.
So I had settled into gratitude mode. The video alone from American Express could help tell the story of the hope that I had found in ways I could not even begin to imagine.
http://www.youtube.com/watch?v=cpCkA9RtZuQ
Determined, I set my mind on reaching out to people along the way and logged 18 hours a day for the duration of the contest. My daughter with special needs was at summer holiday at her father’s house, except for the weekends, so I was able to commit myself fully in non-work hours to spreading the word. It was excruciating for me because I felt that I was “spamming” everyone with a request – I know now that I could never be a politician,
running around asking for votes! I have a new respect for politics now; it takes a great deal of tolerance, rejection, and moxi. So many things went wrong, from the installation of applications to incorrect links – it was tough to not let the wrong things cloud my persistence.
The results came in. We made it to the top five!
What a lesson I have learned! While mathematically the win could not calculate in my hard-wired brain, the heart knew otherwise. At the final moments of the contest last week, I found myself at 11:59EST on my little page of HOPE and ended a post, where I first started years ago.
“Hope is like a road in the country; there was never a road, but when many people walk on it, the road comes into existence.”
- Lyn Yutang
So who ever heard of a special needs outreach / small biz making it to the top five in America? Things are changing, so have HOPE that all things are possible.
The prize for HOPELights? A visit to Facebook HDQ in Palo, Alto CA for several days, working with their on-line strategists on how to build our HOPEHub, Wish List Program and improve services to our members. On top of it all? A grant of $20K in funds to help build this umbrella of hope and spread the word on Facebook.
Therefore, you won this. Not me. YOU. For all of those who have thought that the world forgot about you. They have not. They just do not know what to do. I hope that we can begin to change all of that and follow the trailblazers who have done so much already, carving out a path for people like us. For all those who felt that nothing was possible, I am here to tell you it is.
This contest was about serving our children with special needs, providing improved support for the parents and those that love them and embracing adults with ABILITIES so that the quality of our lives can be improved and sustained.
Our goal? To transform perspectives from despair to hope, frustration to patience, sadness to moments of joy and spreading love, light and possibility. So congratulations to all HOPELights♥ members. You did a great job and cheers to you for keeping the light of hope in your heart and taking the road less travelled.
Thank you members, friends, colleagues, partners, American Express and most of all…. Thank you Facebook.com. We also want to congratulate the other 4 companies that won, we are in such good company! For the five who did not make it, it was an honor to be included on a list that showcased your brilliant ideas and contribution to entrepreneurship.
May hope find you wherever you are today!
Dawn Grosvenor
Founder
HOPELights♥








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